Meet Cohort 11

11 brands. All rooted in Hawaiʻi.

Every year, Mana Up brings together a new cohort of Hawaiʻi-founded consumer product companies for six months of mentorship and intensive growth — culminating in our annual televised and streamed Showcase in October and in-person marketplace on Nov. 5 at Bloomingdale's Ala Moana Center). Visit all this week to see who made the cut.

256

Applicants (+28% YoY vs. Cohort 10)

100%

Hawaiʻi Based Companies

4

Islands Represented

BUJO BAE

BUJO BAE

Jenna Ikeda started an Instagram account just to share her journals. Five years later, Bujo Bae has a growing community of women who organize their lives — and find themselves — through her products.

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MAEBO NOODLE FACTORY

MAEBO NOODLE FACTORY

Three family members inherited a 75-year-old snack dynasty in Hilo. Now they’re remaking it for the next 75 — without a business school degree between them.

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WAIMEA HERB COMPANY

WAIMEA HERB COMPANY

Waimea Herb Company didn’t begin as a business — it began as an afterschool program, a pot of māmaki, and a grandmother’s gout.

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VAUI SOCIAL LIQUIDS

VAUI SOCIAL LIQUIDS

Kyle Fleming spent years building Hawaiʻi’s only hard kombucha brand from the ground up. Now, through Vaui Social Liquids, he’s turning his attention to kava.

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ISLAND ESSENCE

ISLAND ESSENCE

Island Essence has been crafting bath, spa, and body botanicals on Maui since 1990 — making it one of Hawaiʻi’s oldest operating beauty brands.

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GOOD MANA

GOOD MANA

Good Mana’s Denny Kwock is betting that the islands’ agricultural richness can make Hawaii a globally recognized name in premium nutrition.

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AHUALOA FAMILY FARMS

AHUALOA FAMILY FARMS

Chad Cleveland swore he'd grow anything but macadamia nuts. Then he bought Hawaiʻi’s oldest mac nut factory — and built a business that sustains 75 farmers and the spirit of a community.

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YICK LUNG - HAWAII'S CHOICE

YICK LUNG - HAWAII'S CHOICE

YICK LUNG has been part of Hawaiʻi’s snack culture for over 100 years. Now Derek Ching — a fourth-generation entrepreneur and former warehouse kid from Dillingham Avenue — is rebuilding it for the next generation.

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WAILUA GRANOLA COMPANY

WAILUA GRANOLA COMPANY

Taleea Carvalho launched Wailua Granola Co. with no culinary background, no retail experience, and a bowl of açaí that was just a little too sweet. That was enough.

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OCEANS END

OCEANS END

Danielle Gosiaco launched Oceans End Hawaiʻi eight months pregnant, designing her first bag on her living room floor of her Waimanalo home. A decade later, she’s built a luxury handbag brand that travels the world and carries the multicultural soul of the islands in every stitch.

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OYSTERS HAWAII

OYSTERS HAWAII

Oysters Hawaiʻi started with a wild idea, a pandemic, and a loss that could have ended everything. Instead, Julie Fieman and her sister kept shucking — and built the islands’ only luxury mobile oyster and caviar company into a brand that landed the Super Bowl.

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ABOUT THE COHORT 11 APPLICANTS

ABOUT THE COHORT 11 APPLICANTS

Eleven Hawaiʻi-made brands — from granola to kava, mac nuts to oysters — join the islands’ leading consumer product accelerator.

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