Mana Up has selected three Maui businesses to join its ninth cohort for the six month accelerator program running from June to November this year. This cohort’s companies from Maui are To Be Organics, Farm to Fudge, and Waiwaolani.
To Be Organics is a self-care company in Wailuku that focuses on high quality, organic, self care. Its luxury, natural products for bath, body and home are handcrafted from start to finish on Maui, using locally and organically sourced ingredients and eco-conscious packaging.
Farm to Fudge is a Kahului-based bakery that makes premium dark chocolate coconut fudge with nutrient density in mind, using plant-based, high-quality ingredients, no added sugar, artificial flavorings, gluten, or dairy. Its fudge are handcrafted on Maui using locally and organically (as much as possible) sourced ingredients.
Waiwaolani is a Hawai’i-based clothing brand that hopes to share the importance of native Hawaiian species through cool and comfy everyday wear for the family. The company specializes in prints of Native Hawaiian plants.
They join 85 Hawai‘i-based companies that have graduated from Mana Up since its founding in 2018.
In addition to these Maui businesses in Cohort 9, Mana Up also featured 11 Maui small businesses in the Aloha Market NYC that took place in April 2024. Aloha Market NYC garnered a feature on Good Morning America highlighting Maui-based Nāpili Flo Farm and Maui Chili Chili Oil.
Mana Up saw 163 local companies apply for its cohort, interviewed 68, and announced that 10 Hawai‘i-based companies accepted into this year’s program.
Over half of the companies in the ninth cohort of Mana Up are pursuing innovative product development sourced from local agriculture including Bizia Surf and Coffee Bar, Farm to Fudge, Hawai‘i ‘Ulu Cooperative, Honua Skincare, Kaua‘i Hemp Co., Sea Crunchies and To Be Organics. Ingredients that companies are locally sourcing for their products in the food, health and beauty categories are: invasive albizia trees, cacao, ‘ulu (Hawaiian breadfruit), Hawaiian healing botanicals, hemp and seaweed.
The ninth cohort application cycle yielded the following data:
This year’s applicants are optimistic about the future, says Mana Up. In reporting their 2023 revenue, versus what they expected to make in 2024, there was an expected increase of 20%.
Last year, Mana Up alumni companies generated $81 million in total revenue and helped create 874 jobs in Hawai‘i; they grew at a mean rate of 33% annually.
The companies in Cohort 9 will participate in a six-month accelerator that includes weekly workshops, curated mentor introductions, access to sales channels and customized goal setting. Special perks of this year’s program include a customized brand brief articulating each company’s key narratives, a two-minute video spotlight, and a feature in the 2024 Mana Up Showcase.
“We are excited to welcome this diverse and innovative group into our ninth cohort. Each company’s unique strengths and commitment to leveraging local resources are vital for Hawai‘i’s economic sustainability. We also look forward to working with three Maui entrepreneurs on their journeys as they rebuild revenue streams and create local jobs.” said Meli James, co-founder of Mana Up.
Here are the 10 companies selected for Cohort 9:
Mana Up Cohort 9 officially kicked off on June 4 and culminates with its annual Mana Up Showcase event taking place on Nov. 7, 2024.
Mana Up launches Cohort 9 with the support of its program partners: Title Partner Kamehameha Schools, Founder Partners Bank of Hawai‘i, Altres, and Castle & Cooke; Innovator Partners, HTDC and Innovate Hawaii; Voyager Partners American Savings Bank, Ulupono Initiative, Young Brothers, UHA Hawai‘i, Pineapple Tweed, Shopify, Foodland, DFS and Dole Plantation. These partners also bring their expertise and skill sets to the program: ALTRES, Bank of Hawai‘i, and Innovate Hawai‘i will all contribute to workshops and office hours during the program, to name a few.