YIREH is an ethically-made women’s resort wear brand based on Oahu that focuses on empowering and encouraging women. They have built a community of over twenty-six thousand women who care about conscious consumerism, the planet, and its people. The brand features versatile and effortless styles for everyday wear in one-of-a-kind prints.
YIREH is thoughtful and intentional in its process, producing only what they need, partnering with factories that pay fair wages, and digitally printing their fabric with non-toxic and eco-friendly inks. They also donate to multiple non-profits throughout the year, the main being International Justice Mission whose mission is to rescue and obtain justice for victims of human trafficking. YIREH is passionate about changing the narrative of the fashion industry and showcasing that fashion can be trendy, encouraging, comfortable and a positive force for change.