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MANA UP AND HAWAIIAN AIRLINES EXPAND LONGSTANDING PARTNERSHIP WITH EXCLUSIVE COLLABORATIVE COLLECTION
HONOLULU, HI (February 25, 2025) –Mana Up and Hawaiian Airlines are proud to announce the complete launch of their collaborative retail collection, featuring an assortment of products designed by nine Hawai‘i-based companies. This exclusive collection, which began rolling out in August 2024 to celebrate the airline’s 95th anniversary, builds on a deep-rooted partnership that began with Mana Up’s inception in 2018, furthering both organizations’ shared mission of bringing Hawai‘i to the world.
Hawaiian Airlines has long been a champion of local businesses and cultural storytelling, and this collection continues that by featuring products that pay homage to the brand through unique flavors and scents, plus heritage prints from its archives. The collection includes:
ava + oliver – A lunch bag and silicone bib featuring a print used on Hawaiian Airlines' flight attendant uniforms from the 1970s. Its retro, colorful motifs are a nostalgic nod to Hawaiian Airlines’ rich history.
AVVA (Ambassadors with Aloha) – Stylish streetwear collection featuring a sweatshirt, sweatpants, T-shirt, shorts and hat featuring the iconic 1970s Hawaiian Airlines logo.
Bradley & Lily – Postcards and notebooks with nostalgic designs with a simple vintage Hawai‘i look that resonate and bring back memories for travelers and locals alike.
Jules + Gem Hawai‘i – A puakenikeni and guava-scented candle, hand sanitizer, and car freshener inspired by the scents of the islands.
Hawaiian Rainforest Naturals – A Travel Easy essential oil roll-on blend and hydrating Hibiscus Mist designed to ease travel stress and promote relaxation for flying.
Pono Potions – A POG mixer inspired by Hawaiian Airlines’ POG cuplet, this beverage enhancer is crafted with 100% real fruit purée, cane sugar, and fresh citrus juices, perfect for cocktails or mocktails.
Surf Shack Puzzles – A limited-edition travel-themed retro postcard puzzle is a fun and unique way to send aloha and a little "piece of paradise" to friends and family.
Tag Aloha- A collection of trendy bucket hats, pareos and beach towel features prints honoring Pualani's iconic hibiscus from 1973 to the present day.
ua body– A three-pack amenity box featuring a new fragrance, Hibiscus—a bright, floral, and slightly sweet scent designed to honor Pualani and the hospitality she represents.
For more information and to shop the collection, visit the Mana Up x Hawaiian Airlines collection.
“As Hawai‘i’s airline, we remain dedicated to celebrating local businesses and sharing their stories with the world,” said Alisa Onishi, director of brand and culture at Hawaiian Airlines. “Our partnership with Mana Up reflects this commitment, celebrating both our 95-year journey and the creativity and entrepreneurial spirit across our islands.”
Since 2018, Hawaiian Airlines and Mana Up have partnered to spotlight Hawai‘i-based entrepreneurs. As the exclusive airline partner for the Mana Up business accelerator program, Hawaiian Airlines supports the annual Mana Up Showcase and has been part of Mana Up’s Aloha Market pop-ups in Tokyo, New York, and LA, bringing Hawai‘i to a global audience. The airline also features select local products in-flight, including Kō Hana Rum and NOHO Home in its premium experience.
“We are excited to expand our partnership with Hawaiian Airlines through this unique collection,” said Meli James, Mana Up co-founder. “It’s incredible to have an iconic Hawai‘i-based company elevating local entrepreneurs, as their support is vital to a thriving local economy. This collaboration not only showcases Hawai‘i’s innovation to a global audience but also celebrates a major milestone for Hawaiian Airlines.”
About Mana Up
Mana Up is an accelerator and venture fund for Hawaiʻi-based product companies growing to markets globally, with the mission to increase economic opportunity and jobs for the people of Hawaiʻi. To date, 95 local companies have participated in the six-month accelerator program. House of Mana Up is the company’s retail initiative to increase spending on local products and includes retail locations, hospitality integration and an online store. Mana Up operates a $6.3 million venture capital fund to provide growth capital to select companies. For more information, visit ManaUpHawaii.com, and to shop House of Mana Up, visit HouseofManaUp.com.
Mana Up is supported by Kamehameha Schools, Castle & Cooke Hawai’i, Bank of Hawaii, ALTRES, Hawaiian Airlines, Kaiser Permanente Hawai’i, Hawai’i Technology Development Corporation, Innovate Hawai’i, American Savings Bank, Ulupono Initiative, Young Brothers, UHA Health Insurance, Pineapple Tweed, Shopify, Foodland and Dole.
About Alaska Air Group
Alaska Airlines, Hawaiian Airlines and Horizon Air are subsidiaries of Alaska Air Group, with McGee Air Services a subsidiary of Alaska Airlines. With hubs in Seattle, Honolulu, Portland, Anchorage, Los Angeles, San Diego and San Francisco, we deliver remarkable care as we fly our guests to more than 140 destinations throughout North America, Latin America, Asia and the Pacific. Alaska is a member of theoneworld Alliance with Hawaiian scheduled to join in 2026. Withoneworld and our additional global partners, guests can earn and redeem miles for travel to over 1,000 worldwide destinations. Guests can book travel at alaskaair.com and hawaiianairlines.com. Learn more about what’s happening at Alaska and Hawaiian. Alaska Air Group is traded on the New York Stock Exchange (NYSE) as “ALK.”
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